Generally, people use different colors on the flyer in order to get the attention of the public. However, creating flyers using two colors, i.e. black and white, always give them a stylish, sophisticated and professional look as well as it is less expensive than the colored flyers. Black and white flyers are widely used to advertise businesses, sales offers, sports events, entertaining shows, family get-togethers, etc.
Since black and white flyer is a best way to introduce and promote yourself or your business in a market, especially if you are new and you don’t have enough budgets to give it to advertising agencies; therefore, it is important design and create it in an attractive and interesting way.
The first step is to identify your target market. This is important because different groups of people have different needs and interest. By understanding their requirements and creating the flyer accordingly can considerably help in increasing and getting their interest.
Secondly, use the best and most attractive photos and images that could not only showcase the highlights of the business or event but also attract your targeted market.
Thirdly, when writing the content of the flyer, keep it short and write it in an informative way. Do include the date, time, address of your organization or event venue, your contact details and easy-to-follow directions on how to get there.
After creating and printing out flyers, it’s time to let the general public see it. There are many ways to do so, for example, distributing them outside the cinemas and malls, handing them out, hanging them up in your area, or getting permission to place few of them in local grocery shops and a supermarket.
Here is preview of this Black and White Flyer Template created using Microsoft Word,
However, there are some common mistakes that a lot of people usually make when marketing through black and white flyers. It is important to avoid them because they can greatly affect the way you want to present it, especially if you are advertising your new product, service or business. These mistakes along with their solutions are as under:
- Including too much information. Generally, people don’t read stuff, especially if it is in small font and long paragraphs. Keep it brief, clear yet easily readable and simple to follow. Always keep white space in the flyer. It not only makes it easier to read but also makes it more attractive.
- Choosing unsuitable colors and images. Colors that clash too much and go over the top can ruin all of your efforts of creating a good black and white flyer. Moreover, selecting appropriate images for the black and white flyer is as important as selecting the right words to convey your message effectively. Your selected image or images should best represent the information given in your flyer.
- Forgetting the most important things. You might be really excited to finalize and take out prints of your flyer so that you can start distributing them, but unless you include your contact details, your email and/or website address, mobile number, business phone number, and location of your organization or event venue, nobody will come there or nobody will contact you. Therefore, make sure to include necessary information in it.
- Following the above guidelines and avoiding the common mistakes will surely help you in getting the desire results from your black and white flyer.
Here is download link for this Black and White Flyer Template,
Related Word Templates
- Business Flyer Template A flyer is a good advertising tool for making sales and promoting your new or existing business. Marketing through flyer can be done by both new and veteran agents. You just need to have a targeted audience, a product or service to sell, and an assurance to mail follow-up flyers regularly. A good business flyer provides comprehensible business view.
Before designing a business […]
- Advertising Flyer Template Advertising flyers are a good way to increase the awareness among people about different products, services and upcoming events. They are not only used for promoting a new or existing advertising, but also they are widely used to spread the information about social, cultural, professional and political events.
Before designing an advertising flyer, you need to identify your target […]
- Camp Flyer Template A camp flyer is an advertising tool that includes the information about a forthcoming camping event in your colony, company, or parish, and invites others to join the camp. Generally, camp flyers are created by the management of the camping event so that they can get the attention of the public in the camp.
Since there are many different types of camps, such as summer camp, sports […]
- Sports Flyer Template Flyers are attractive, quick and affordable advertising tools with which one can inform people for an upcoming event. The Flyers can be created for the promotion of a business or for the announcement of a particular event as well as flyers are commonly used for sports events all around the world. Sport flyers are the most common type of flyers that are created for the promotion of a […]
- American Flyer Template 4th of July is the independence day of America. The American people celebrate this day with great pomp and show. They send greetings to their family, friends, colleagues and loved ones. Companies, organizations and associations also greet public through various advertisements and marketing tools. They also use this national event to promote their products and/or services. Out of many […]
- Benefit Flyer Template International organizations, local companies, and even individuals use benefit flyers to introduce and promote themselves and their products and/or services. Using these flyers is a good way to increase the awareness among people about different products, services and upcoming events. They are used for promoting a new or existing business, as well as widely used to let the people know […]
- Bowling Flyer Template There are a number of ways, which bowling courts use, such as renting billboards in the area, making television commercials, or having shows on radio stations. However, all of these advertising strategies are quite expensive and time consuming. The best way to publicize a bowling event is to design an attractive bowling flyer. It not only spreads information to vast audience in a short […]
- New Listing Flyer Template A flyer is a good marketing tool for making sales and promoting your real estate business. A new listing flyer can be used to invite interested people to contact and visit your place to see the new listing at a specific date and time. A good new listing flyer provides clear real estate view.
Before designing a new listing flyer, you need to identify your target market. This is […]
- Club Flyer Template Flyers are promotion and advertisement tools and are usually based on a single page and are used to promote different events, products and services, businesses, clubs and parties. Flyers are comparatively easy to create and design and are very easy to distribute as well as flyer cost you very low in the comparison with other types of promotional methods. Because of the easy and […]
- Painting Workshop Flyer Template Painting workshops allow people to come and attend painting classes after depositing a workshop fee. If you want to advertise your new painting workshop, a painting workshop flyer is a good marketing tool as it not only conveys a strong message to the public about a new or existing workshop that arranges painting classes, but also helps in getting more members for the workshop […]