4th of July is the independence day of America. The American people celebrate this day with great pomp and show. They send greetings to their family, friends, colleagues and loved ones. Companies, organizations and associations also greet public through various advertisements and marketing tools. They also use this national event to promote their products and/or services. Out of many advertising tools, the most common is American flyer, which is also the most effective and inexpensive one.
The very first step towards making an appealing American flyer is to design it. It is important that the American flyer should be colorful, attention-grabbing, concise, but chock-full of details. You can either use real photos and images or you can use clip art or you can use the combination of the both in order to make your American flyer more appealing and interesting.
If you are promoting your company by using the American flyer then do include your products that you offer and services that your provide. However, do not overdo it and avoid using too many images and/or too much detail because it will look quite messy and untidy, and will make your flyer less attractive. Apart from this, do include date, time, contact details, and location of your company in your American flyer.
Here is preview of this American Flyer Template created using Microsoft Word,
Although making American flyer is not a difficult task, however, there are some common mistakes that a lot of people usually make when designing American flyers. It is important to avoid them because they can greatly affect the way you want it to be delivered. These mistakes along with their solutions are as follows:
- Including too much reading stuff. Generally, people don’t read stuff, especially in long paragraphs. Keep it brief, clear yet easily readable and simple to follow. Always keep white space in the flyer. It not only makes it easier to read but also makes it more attractive.
- Using inappropriate font and font size. Use of wrong font can make your flyer less attractive. Select the font that does not look messy or unclear. Likewise, font size of all the text on the flyer should not be either too small or too large.
- Using unsuitable or too many images. Use the design or images that you think would be suitable for your American flyer. Also, colors that clash too much and go over the top can ruin all of your efforts of creating a good American flyer. In a nutshell, selecting suitable images or pictures for American flyer is as important as selecting the right font to highlight your message. Therefore, select them carefully and wisely.
- Forgetting the most essential things. You might be really excited to finalize and take out prints of your American flyer so that you can start distributing them, but unless you have included the date, time, contact details and location, nobody will come there. Therefore, make sure to include necessary information in it.
Following the above guidelines and avoiding the common mistakes will surely help you in designing and creating a good and appealing American flyer.