International organizations, local companies, and even individuals use benefit flyers to introduce and promote themselves and their products and/or services. Using these flyers is a good way to increase the awareness among people about different products, services and upcoming events. They are used for promoting a new or existing business, as well as widely used to let the people know about you or your organization, the distinguished characteristics that make you or your company prominent among your competitors in the market, and the benefits one will get if they contact you.
Before designing a benefit flyer, you need to identify your target market. This is important because different groups of people have different needs and interest. By understanding their requirements and creating the flyer accordingly can greatly help in increasing and getting their interest.
Secondly, consider using colors that best represent your business or upcoming event in your benefit flyer because they will not only look appealing but also will represent your organization. Use the best and most attractive photos and images that could not only showcase the highlights of your organization or event but also attract your targeted market.
Thirdly, when writing the content of the flyer, keep it short and write it in an informative way. Apart from including the date, time, address of your organization or event venue, your contact details and directions on how to get there, you must also include detailed visual schedule. Also, do include important services and features of your business, if any.
After creating and printing out flyers, it’s time to let the public see it. There are many ways to do so, for example, distributing them outside the cinemas and malls, handing them out, hanging them up in your area, or getting permission to place few of them in local grocery shops and a supermarket.
Here is preview of this Benefit Flyer Template created using Microsoft Word,
However, there are some common mistakes that a lot of people usually make when marketing through benefit flyers. It is important to avoid them because they can greatly affect the way you want to present it, especially if you are introducing your new product, service or business. These mistakes along with their solutions are as under:
- Including too much information. Generally, people don’t read stuff, especially if it is in small font and long paragraphs. Keep it brief, clear yet easily readable and simple to follow. Always keep white space in the flyer. It not only makes it easier to read but also makes it more attractive.
- Choosing inappropriate colors and images. Colors that clash too much and go over the top can ruin all of your efforts of creating a good benefit flyer. Moreover, selecting appropriate images for the benefit flyer is as important as selecting the right words to convey your message effectively. Your selected image or images should best represent the information provided in your benefit flyer.
- Forgetting the most important things. You might be really excited to finalize and take out prints of your benefit flyer so that you can start distributing them, but unless you include your contact details, your email and/or website address, mobile number, business phone number, and location of your organization or event venue, nobody will come there or nobody will contact you. Therefore, make sure to include necessary information in it.
Following the above guidelines and avoiding the common mistakes will certainly help you in creating and getting the desire results from your benefit flyer.